Digital Communication
  • Samsung Fire & Marine Insurance Co.
Improving UI to increase purchase of financial product with keep consistency of brand identity

In 2015, Known as No.1 leader in direct auto insurance company, Samsung Fire & Marine Anycar Direct changed their name to Samsung Fire & Marine Direct.

With their new identity, Samsung FM Direct set a goal to offer better services with new products like property, driver and asset policy. And they asked us to take a role to accomplish their goal by re-designing their website like last year.

We tried to find the best format of the web/mobile sites by creating several UI prototypes to increase revenue of new products while maintaining the level of auto insurance sales.

As a result of this process, we designed the web/mobile site by card-type UI as a solution to their requirements of displaying as many products as possible in the main page.