Creative Consulting
  • Samsung Electronics
Efforts to Capture a “Human-Centered Philosophy of Acknowledging Diversity and Embracing Differences”

There had been a groundswell of environmental demand for easy accessibility to information that every body could share or use, regardless of their being able-bodied or not, ages or cultural background. To this end, Samsung electronics outsourced us for a standard web accessibility to worldwide users to make it possible for them to enjoy a good usability.

We launched the project with universal design environmental concept in mind, rather than the conventional way of technological approach. With a goal set for AA Level web accessibility environment which is global top tier, improvement of website front end based on global guidelines, and detailed feasible items were defined for usability improvement for actual disabled users, and also, in order to address the barrier that various disabled users are facing, specific solutions were identified and presented. Additionally Sample Book was compiled for the purpose of front end improvement targeting Samsung.com standard template. And furthermore, through various improvement methods based on disabled users' FGI, usability was exponentially ameliorated. And to maintain continuous web accessibility environment, global operation process was improved, and through support team operated for web accessibility, support services such as annual training, etc. were achieved successfully.

As a result, the goal set for establishing AA Level web accessibility environment were successfully met, and through the evaluation of disabled users usability, it was verified that the usability was improved to a marked degree. Through this project, Samsung Electronics has successfully embodied in the global web environment their people-centered philosophy : "Accepting diversity and embracing differences", and laid the groundwork for making "world communicating on an equal basis without barrier".