Visual Identity Renewal
Hana bank partnered with us to renew its visual identity through the launch of new passbook designs, giving them a more friendly and consistent look and feel. First time since its last rebranding in 2007, the new pictograms were designed for users to understand and relate to its account characterstics at one glance. For example, everyday banking account was represented by arrows pointing at different directions to illustrate its free and unlimited deposits/withdrawals, the savings account was represented by a tree bearing fruits. Those pictorgrams were not only used on passbook covers but also in window sinages and brand motion graphics, which successfully delievered Hana's new visual identity: 'Global, Smart, Warmth'.