Digital Communication
  • Hankook Tire
A New Way of Emotional Brand Communication, Hankook Tire's 'Driving Emotion'

The ‘Driving Emotion’ brand content project was carried out to effectively express Hankook Tire, Korea’s representative tire corporation, its brand identity and to expand it as a corporate heritage.

Emotions such as confidence, happiness, and pride based on the tire were set as the keywords, and we developed online contents that can deliver Hankook tire’s brand identity on various points of contacts emotionally. Pride was told through a motor sports driver, happiness was told through everyday drivers, and self-respect was told through an experienced transport driver. Verified facts and emotional stories came together to tell the story. Through these, Hankook Tire’s cutting edge technology and various activities were introduced, and the brand identity was delivered emotionally.