Creative Consulting
  • Doosan Group
Designing global web style guideline with establishing a IA / UI / Visual strategy

Establishing Global Web Guideline for Doosan Group’s 23 Affiliates, we restructured Doosan Group’s global website as well as 77 other websites run by the group's affiliates. We also planned web style guideline after establishing a IA / UI / Visual strategy.

We satisfied the brand’s business needs by building the group’s brand strategy and an Information Architecture that reflects each Tier site’s specific goals. Furthermore, we provided a style guideline befitting each Tier’s business characteristics so that any future digital expansion for affiliates would be convenient.