Digital Communication
  • Samsung Fire & Marine Insurance Co.
Improving UI/UX to increase endorsement and purchase of financial product with keep consistency of brand identity

Samsung Fire & Marine Insurance Co.’s Anycar Direct is the number one player in direct car insurance sales. We provided a new UI and design for the website’s main page and the 9 menu tabs to improve Anycar Direct’s online identity and user convenience. The mobile site, reflecting the latest trends, was completely restructured to be responsive to different mediums such as smart phones and tablet PCs while retaining the website’s design identity.

Anycar Direct’s strength is the website’s function to close an insurance contract online. To further strengthen this function, we created an improved usability based on screen structure and process system, securing increased endorsement, and web accessibility at the same time.